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"Compass is merging with a legacy brokerage to form an entity with roughly 340,000 real estate professionals, aiming to integrate these under its cloud-based platform and promote private listings. This bold move could disrupt platforms like Zillow and OpenDoor significantly."
Compass is recognized for its strategic merger to consolidate legacy brokerages under its tech platform, potentially disrupting traditional MLS systems and imposing pressure on incumbent players like Zillow. The deal is seen as transformative for the residential real estate market.
Sentiment