Adidas Faces Double Downgrade as Casualization Trend Ends

14 days ago

Nathan/Valerie

"And finally in our last 30 seconds, don't correct me on the pronunciation, but Adidas is in the news as well. Yes. Uh sinking 6% in Germany. A double downgrade from Bank of America. They are now calling the 20-year casualization trend largely complete."

Adidas is facing headwinds as its stock sinks 6% in Germany following a double downgrade by Bank of America. The downgrade commentary suggests that the long-standing casualization trend, which has buoyed the brand for 20 years, is now coming to an end, putting pressure on future performance.