Puma Faces Headwinds as Nike Sales Weaken in China

about 1 month ago

Klo Malay

"So what's happening with Nike over in the US is not good news for Puma essentially. So Nike has warned that sales would be much weaker for this quarter because of lower demand for its Converse brand and also weak sales in China. So this doesn't bode very well for Puma because they also have a huge market in China. And this seems like there does there's no recovery yet in consumer sentiment in that country with customers continuing to kind of cut back on that discretionary spending. And Nike is more exposed to that than brands like Adidas or Ant Sports for example."

The commentary warns that Nike's weak sales, particularly in China, could negatively impact Puma given its significant exposure in that market. It highlights recurring issues with product launches and capturing consumer interest, suggesting further share declines.

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