Bath & Body Works faces steep decline amid outlook slash and turnaround plan

2 months ago

Alex Steel

"Well, it's been a brutal year for them. I mean, shares on the year-to-date level down about 58%. Uh, but today down as much as 26%, this is the worst day for the stock and lowest level for the stock since 2020. Uh, this is after the company slashed its fullear outlook. They're announcing a turnaround plan that they're really hoping to focus uh on its core business here, but the company is planning to leave some of the categories including men's grooming and hair care, which of course Paul and I did not even know existed. Uh, but they are also planning to launch their brand on Amazon.com's web store. They're really just trying to lay out a transformation plan here. So, we'll just have to see whether or not that actually uh works out for them here, but it seems as though the street is not liking that slash to the outlook here."

Bath & Body Works is under significant pressure as shares suffer a steep decline—the worst day since 2020—following a sharp downgrade in outlook. The company's announced pivot, including exiting certain product categories and launching on Amazon, is met with skepticism from the market.

Related Stocks