Bath and Body Works Turnaround Amid Down Shares

2 months ago

"Bath Body Works, BWI. I like to call this the place of gazillion smells like you walk in there and it's candles, it's body spray, it's body scrub. It's all that. Here's I'm glad you mentioned that because listen. Okay, so their shares are down as much as 15% cut its full year outlook. They're doing this turnaround plan like it's called consumer first formula. They projects are going to be 250 million and cost savings over the next two years. What are they changing? It's the categories. They are going to start exiting the men's grooming and hair care because they pushed into that like my husband was a big part of that. And but you look around, he's the only guy in the store. That's his strategy. I enjoy it."

Bath and Body Works is undergoing a turnaround with a 'consumer first formula' aimed at achieving 250 million in cost savings over the next two years. Despite a recent share decline of 15% and a cut in the full-year outlook, the focus on exiting less-profitable categories hints at a repositioning strategy that the speaker finds intriguing.

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