Roku's Evolution from Hardware to AI-Driven Streaming Software

about 1 month ago

Joe Austin

"The second one I like is really a household name. It's called Roku. Most all of us have a Roku in our house. They made a decision several years ago to deemphasize selling sticks and instead sell their software as an operating system for smart TVs, putting them in 90 million households around the world. They just signed a deal with Amazon that gives them access to, I believe, 80% of U.S. households to play advertising into, and their advertising business is growing like a weed. They turned profitable and are even buying back stock."

The insight outlines Roku's strategic shift from hardware to a software-centric model, driven by its expansive user base and new advertising partnerships. The commentary underscores Roku's potential growth in the highly fragmented streaming market enabled by AI.

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