Burberry's Turnaround Evident in Q2 Results

2 months ago

Louise Moon

"Indeed. Yeah, their shares are rising on this news. They're one of the biggest risers on the Footsie 100 this morning. They had their second quarter results. Sales beat estimates and they came in positive for the first time in 2 years. So, boosted by strong demand across the board, but particularly from China, although the US did come in slightly weaker. But what this indicates is that their turnaround under the CEO, he came in relatively recently last year. It seems that it's working. So he's bringing Burberry back to its core, its British core with trench coats and tartan styles."

This commentary highlights Burberry's strong Q2 performance, noting improved sales and a successful turnaround under new leadership. The emphasis on strong demand in key regions, especially China, underpins a bullish outlook on the brand, reflecting its renewed focus on its British identity.

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