Elf Beauty Disappoints After Earnings Miss

2 months ago

Bailey Lip Schultz

"Yeah, that's I I don't know how to connect it as well, but the loss there is much bigger. We can say that for sure. Shares of Elf Beauty fell as much as 24% in pre-market trading. The last time we really talked so much about El Beauty was when they signed that deal with Haley Bieber. There was so much enthusiasm. Uh the stock soared. was kind of a almost like a new era uh and a lot of optimism. Now we're seeing uh the opposite uh part of this uh company fular outlook for adjusted earnings per share disappointed net sales as well missed analyst estimates they're positive about sales growth uh but there were perhaps a really high bar and high expectation about road which is Haley Bieber's brand so there is some disappointment there uh the company had passed on giving investors uh outlook in the last quarter this time they gave about 1.55 5 billion uh to 1.57 billion and earnings about $280 um cents per share. Uh this uh we've seen some growth. This is mostly thanks to the growth in both retail and e-commerce channels, but that's it. It's having a really bad year uh despite the deal that brought so much optimism for this company. But we can see after earnings, it's clearly falling apart pretty fast."

The commentary focuses on Elf Beauty's steep pre-market decline of 24% and disappointing earnings results. Despite past enthusiasm driven by a high-profile deal, the company's outlook on adjusted earnings and net sales has missed expectations, signaling mounting concerns for the stock's near-term performance.

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