Verizon's strategy to improve customer experience amid subscriber losses

about 2 months ago

Nora Melinda

"Telecommunications, Verizon reported uh today as well. They did report revenue. Uh we saw um a lot of different metrics that came through here, but they did report a loss in terms of wireless phone subscribers for the third quarter. Uh but they do really have an aggressive strategy that they're really trying to roll out here to gain subscribers. So they're trying to focus away from emphasizing their network uh and towards improving more or less the customer experience here. So you're seeing shares of Verizon up for their best day since July here up as much as 5.1% on the year. Not looking like there's too much going on here. up about 1% so far year to date."

The discussion focuses on Verizon's mixed performance with subscriber losses contrasted with an aggressive strategy to enhance customer experience and drive subscriber gains. Despite the losses, a modest daily gain is noted with shares up 5.1% on the year, although overall movement remains muted.

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