Curring Strategic Turnaround Moves

6 days ago

Chloe Malay

"So over the weekend they announced that they sold their beauty division to L\"Oreal. So this is a four billion euro deal and it's part of a broader strategic partnership in beauty and wellness between the two companies. So Carring is essentially reversing the push in the beauty and cosmetics segment that it had done under previous management and this is really the first big move by the new CEO Luca Deo who started just last month and has been trying to turn things around and address quite a high debt burden."

Curring is making a strategic pivot by selling its beauty division to L\"Oreal, marking the first major step under new CEO Luca Deo. The move reverses previous strategies and aims to alleviate debt concerns, with market reactions appearing positive so far.