Positive Outlook on LVMH & Kering Following Morgan Stanley Upgrade

19 days ago

Caroline Hepka

"So we have LVMH and Kering up on the back of an upgrade from Morgan Stanley. They were both upgraded to an overweight rating. Morgan Stanley mentioned that even though it is a bit early to go all in on luxury given some expected weakness in 2026, industry insiders are most positive over the medium term, identifying winners and losers. LVMH and Kering are deemed winners as they should benefit from a burst of creativity and new wave of creative directors ahead of their upcoming earnings update."

The segment highlights that Morgan Stanley upgraded LVMH and Kering to overweight ratings as they are expected to benefit from new creative trends and a shift in fashion aesthetics, particularly ahead of upcoming earnings updates. This is contrasted with a downgrade for Prada due to competitive pressures.