
"DocuSign was historically a direct sales company... But as our product roadmap changed to a broader agreement management solution, we had to restructure our sales and support to cater both to SMBs and larger enterprises."
The discussion highlights a strategic shift in DocuSign's sales and support approach as the company evolves from a simple e-signature provider to offering a comprehensive agreement management platform. The transformation includes digitalizing the buying process, enabling partner channels for enterprise clients, and enhancing post-sales support. These changes aim to sustain rapid customer adoption in the SMB/mid-market segment while gradually expanding into the enterprise space.
3 Reasons DocuSign Could Expand Beyond E-Signatures
October 2, 2025
Company Opinion