Evolving Pricing Strategy with Platform and Token Models
24 days ago
DocuSign CEO, Alan Tiguson
"Historically, the way DocuSign was priced is in batches of envelopes... Now we're rolling out a more complicated model that is a platform plus ... we attempt to capture some sense of the value that we're delivering."
The CEO discusses a shift in pricing strategy from a simple envelope-based, per-seat pricing model to a more dynamic platform pricing model incorporating tokens. This change aims to better align pricing with the value delivered by their broader AI-powered agreement management suite. While the model is still evolving, it underlines the company's intent to capture the increasing value proposition provided by its expanded offering.
Scores
Alpha Potential
7.0/10
Novelty
7.0/10
Credibility
8.0/10
Timeliness
7.0/10
Overall
7.4/10
Sentiment
Neutral/Mixed
Conviction
Medium
Tier
Company Commentary
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Episode Information
Episode:
3 Reasons DocuSign Could Expand Beyond E-Signatures
Source:The Motley Fool
Published:
October 2, 2025
Idea Type:
Other