Heineken Bolsters Latin American Presence With $3.2B Acquisition

about 1 month ago

Jomana Bissechi

"Heineken is buying Florida Ice and Farm companies, a Central American business, for $3.2 billion. The idea is that this will really strengthen its position in places like Costa Rica, Guatemala, Honduras."

Heineken is acquiring a Central American beverage and retail operation for $3.2 billion to capture strong growth in emerging Latin American markets. While some analysts have questioned the price, the positive share price reaction suggests investor approval of the strategic shift away from weaker European markets.

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