Airbnb Embraces Promoted Listings Amid Growth Diversification

about 1 month ago

Ryan Henderson & Brett Schaefer

"Chesky says, "I think promoted listings is really, really interesting. We’ve looked a lot at this..." even though earlier he dismissed the idea, the conversation shows a shift in thinking toward experimenting with ads."

The discussion covers Airbnb’s renewed openness to promoted listings as a new revenue vector amid its expanding slate of growth initiatives (including hotels, international expansion, and other services). While the host appreciates the potential, a concern is raised over a possible dilution of focus. The consensus is to remain patient and hold the stock, with caution regarding execution.

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