Cracker Barrel Faces Foot Traffic and Branding Challenges

about 1 month ago

Tom Keen

"Since they announced that logo change, foot traffic, the CEO said it fell 8%. So people did stop going back to the restaurants after that. And they said it's expected to fall 7% to 8% in the fiscal first quarter."

Cracker Barrel (C-P-R-L) is experiencing a decline in foot traffic following a controversial logo change and remodeling efforts. With an 8% drop already noted and further declines expected in the upcoming quarter, the situation reflects ongoing challenges in restoring customer confidence.

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